Agency Calls Out PepsiCo President on Twitter, Challenging Him to Work With Small Shops

And he loves the idea

PepsiCo brand manager Brad Jakeman delivered a poignant speech at the ANA Masters of Marketing conference that had the industry buzzing in October. He criticized large agencies for focusing on 30-second TV commercials while shunning new technology, warning that "the agency model is not going to bend—it's going to break."

@ktjrichards Katie Richards is a staff writer for Adweek.