Brand Marketing

Agency Calls Out PepsiCo President on Twitter, Challenging Him to Work With Small Shops

And he loves the idea

By Katie Richards

December 8, 2015

PepsiCo brand manager Brad Jakeman delivered a poignant speech at the ANA Masters of Marketing conference that had the industry buzzing in October. He criticized large agencies for focusing on 30-second TV commercials while shunning new technology, warning that "the agency model is not going to bend—it's going to break."

Katie Richards
@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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