Simple Math: Direct Mail + Email = Better Response
Performance Marketing
The job of direct mail is specific. You can’t ask direct mail to do too much; just like you can’t ask Facebook ads or Instagram to do too much. Each [...]
How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors
Brand Marketing
Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part [...]
360i Launches New Program to Equip All Nonprofits With Digital and Social Media Skills
Brand Marketing
Late last year, as 360i employees prepared to take time off to celebrate the holidays and spend time with their families, the giving spirit kicked in at the company.
How This Watchmaker Is Turning Rock Icons’ Clothes Into Classic Timepieces
Brand Marketing
Wouldn't it be cool to put on an old leather jacket that's been worn, torn and sweat-baptized by your favorite rock 'n' roll god? Well, assuming you can afford it, [...]
Christy Turlington Is on an Ambitious Quest to Save the World, One Mother at a Time
Brand Marketing
As they often are, the statistics that sparked the action to address them are as heartbreaking as they are frightening: Of the 289,000 women who die every year as a [...]
Will Facebook’s New ‘Donate Now’ Buttons Be a Boon for Nonprofits?
Performance Marketing
Facebook is about to get a whole lot more useful for nonprofits. Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads [...]