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Direct mail is a strong channel by itself for nonprofits, but like I’ve written before, the job of direct mail is specific. You can’t ask direct mail to do too much; just like you can’t ask Facebook ads or Instagram to do too much. Each channel has a job to do, and they all do different jobs.
And knowing this, you have numerous opportunities to parlay multiple channels to create a stronger response. Let’s dive into a combo that’s an easy one: direct mail and email.