Will Facebook's New 'Donate Now' Buttons Be a Boon for Nonprofits?

And drive donations to charity?

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Facebook is about to get a whole lot more useful for nonprofits.

Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to aid fundraising efforts.

The American Cancer Society is already using the button, which sits right next to the "Like" button on its page, prompting users to make a donation directly through Facebook by typing in their credit card information. The ALS Association—the organization behind the viral Ice Bucket Challenge—is also using the button to drive traffic to its website.

Facebook donations have proved successful for causes like earthquake recovery in Nepal in April, during which $10 million was raised in three days.



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