Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Facebook is about to get a whole lot more useful for nonprofits.
Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to aid fundraising efforts.
The American Cancer Society is already using the button, which sits right next to the "Like" button on its page, prompting users to make a donation directly through Facebook by typing in their credit card information. The ALS Association—the organization behind the viral Ice Bucket Challenge—is also using the button to drive traffic to its website.