Millennial Males’ Love for Drone Racing Might Help It Become the Next Nascar
Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins owner Stephen Ross.
The Donald Trump Decoder: Adweek’s Guide to the Man and His Brands
It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or […]
7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter
For many sports fans, Twitter is still the social media platform of choice.
Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race
"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke.
Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.
As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments
Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build each other's brands.
Adweek and Clio Sports Celebrate the Craft of Sports Marketing
We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.