This is a Profile

Millennial Males’ Love for Drone Racing Might Help It Become the Next Nascar

Brand Marketing

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins owner Stephen Ross.

This is a Profile

The Donald Trump Decoder: Adweek’s Guide to the Man and His Brands

Brand Marketing

It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or […]

This is a Profile

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

Digital

For many sports fans, Twitter is still the social media platform of choice.

This is a Profile

Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race

Brand Marketing

"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke.

Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.

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As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

Brand Marketing

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build each other's brands.

This is a Profile

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

Brand Marketing

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.

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