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If You Tweet an Emoji at Google’s Account, It Will Link to Local Search Results

Performance Marketing

Google wants to understand the language of emoji.

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Dove and Comedy Central’s Emoji Data Show Why Brands Are Now All About Messaging Apps

Performance Marketing

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis. 

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Periscope Would Like You to Reenact the Best Picture Nominees. But Please, No Bears

Performance Marketing

If Twitter doesn't create a custom emoji for a major event, did the event really happen?

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Here’s Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign

Performance Marketing

The taco emoji is finally here, and Taco Bell now has an "taco emoji engine" to show for it.

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These 4 Brands Are Embracing the Twitter Emoji Craze

Performance Marketing

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how [...]

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USA Today Used Facebook’s New Emojis on Its Front-Page Stories, and It’s Awkward

Creativity

Facebook's new emoji-esque "Reactions" haven't launched stateside yet, but USA Today decided to give them an early test run—on