Here's Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign

It wants to celebrate the taco emoji


The taco emoji is finally here, and Taco Bell now has an "taco emoji engine" to show for it.

Today, the fast-food company and Deutsch L.A. are debuting a social-marketing blitz that celebrates the recent launch of the long-awaited taco emoji. The Irvine, Calif.-based brand said that it has created 600 pieces of unique content. Eventually, all of the content will then be posted to ta.co, its recently-revamped website.

Here's how it works: People who tweet a picture of a taco emoji with another emoji at the brand's account, for instance, will automatically be sent back a photo or GIF mashing up the two images.

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