Here's Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign

Today, the fast-food company and Deutsch L.A. are debuting a social-marketing blitz that celebrates the recent launch of the long-awaited taco emoji. The Irvine, Calif.-based brand said that it has created 600 pieces of unique content. Eventually, all of the content will then be posted to ta.co, its recently-revamped website.

Here's how it works: People who tweet a picture of a taco emoji with another emoji at the brand's account, for instance, will automatically be sent back a photo or GIF mashing up the two images.