Performance Marketing

Here's Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign

It wants to celebrate the taco emoji

By Lauren Johnson

November 9, 2015

The taco emoji is finally here, and Taco Bell now has an "taco emoji engine" to show for it.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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