How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

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When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand activation, storytelling, stuff like that. (Actually, it's kind of amazing that, with all the people talking about storytelling, there are so few good stories.)

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