Thai Life Insurance Brings Us to Tears Again with Its Latest Heart-Wrenching Spot
Get out your tissues. Thai Life Insurance has just released its latest heart-wrenching spot, a 5-minute short film about overcoming adversity and the bravery of doing right by others.
Here Are the 4 Types of Shoppers You’ll See This Holiday Season
Timing is everything when it comes to holiday shopping. Using data from 120+ million bank accounts and 20+ billion annual card transactions, purchase intelligence firm Cardlytics identified four distinct types [...]
The Definitive Guide to Marketing Clouds and How They Work
If you want to make your digital marketing personal, you're going to need a marketing cloud. At the most basic level, a marketing cloud lets you tie together multiple data [...]
Subscription Service Marketing Trends You’ll See at Thanksgiving This Year
Thanksgiving is about spending time with loved ones and appreciating all the bounty life has to offer. But let's be honest—it's also about stuffing yourself with food, collapsing in a [...]
What Happens When Big Data Meets High Fashion
In the world of high fashion, the most important models aren't the ones sauntering down the catwalks—they're the statistical models used to drive decision-making.
Everything You Need to Know About the Holiday Shopping Season
Welcome to the Advertising Advent Calendar. Over the next several days we'll reveal top holiday shopping trends—using Skimlinks' transaction data—to help shape your ecommerce strategy. There's no chocolate, but there [...]
How Emoji Fanatics Are Shaping the Future of Messaging
Text messaging is not known for its nuance, which is why emojis have been embraced to provide context, tone and fun. New research from emotional intelligence platform Emogi uncovered the [...]
Personalized Video Holds Enormous Potential for Brands
True personalization is speaking to your customers on an individual, one-to-one level at a relevant point in time and with multiple layers of data driving the message.
8 Stats About the Kind of Content That Boosts Brand Engagement
When advertisers buy TV spots, they think about eyeballs—how many, what ages, etc. It's how things are done. However, new research shows that the content that surrounds ads cannot be [...]
Quiz: What’s Your Mobile Advertising Personality?
Mobile advertising can oftentimes feel like a total mystery. There are many different methods to matching consumers to devices, targeting them at the right locations and measuring the effectiveness of [...]
What Do Athletes Really Think About Tweeting for Brands?
On social media, pro athletes are a little more like the rest of us. Their popularity isn't just about wins, but also about how likeable they are to their followers.
Infographic: How to Build a Winning Programmatic Media Plan, Step-by-Step
The debate is on: What can marketers do to take advantage of party allegiances and reach target audiences on a more personal—err, political—level? Democrat, Republican, media buyer or consumer, this [...]
Play This Visual Memory Game to Improve Your Social Media Strategy
Most marketers are quick to praise visual content. But do they know, for example, that on social media images get 650 percent higher engagement than text-only posts? That kind of [...]
The Definitive List of Things Millennials Hate to See in Ads
Have you ever tried to talk to a millennial like, you know, a millennial? FOMO, yasss, on fleek? Well, don't. Millennials—and the rest of us—are embarrassed for you.