Everything You Need to Know About the Holiday Shopping Season

The advertising advent calendar

Welcome to the Advertising Advent Calendar. Over the next several days we’ll reveal top holiday shopping trends—using Skimlinks’ transaction data—to help shape your ecommerce strategy. There’s no chocolate, but there are plenty of insights to snack on. For more insights on holiday shopping trends, download the “2016 Holiday eCommerce Report.”

Day 1: What’s the heaviest time period for holiday shopping?

Day 2: Why wait for Black Friday?

Day 3: What’s the deal with Boxing Day?

Day 4: When will holiday shopping peak this year?


Day 5: Where should my holiday content go?