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Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags.
Here's how four marketers are using Twitter emojis:
The soda brand became the first to pay for a custom Twitter emoji in September.
Each time someone tweeted #ShareaCoke, Twitter spit out an image of two Coca-Cola bottles clinking as part of its popular social campaign that also included personalized ads and out-of-home activations.