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Burberry Tells Its Founder’s Story in a Beautifully Made Holiday Ad That’s Like a Mini Film

Creativity

If Thomas Burberry, the founder of the eponymous fashion label, were to star in an early 19th century biopic, it would be a dazzling tale of love, adventure, war and [...]

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These 3 New Developments Show Why It Continues to Be Snapchat’s Year

Performance Marketing

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and [...]

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Ever Wonder What Goes Into a Burberry Scarf? This Smart, Lovely Ad Shows You

Creativity

For the launch of its new Scarf Bar, where users both online and in-store can customize their own scarves, Burberry decided to educate people on what goes into making one. [...]

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Which Big Brands Have the Most Twitter Followers in Common?

Performance Marketing

Which marketers tend to attract the same Twitter followers? To find out, Simply Measured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands.

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How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf

Brand Marketing

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature [...]

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Instagram’s CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them

Performance Marketing

Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of [...]