How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf

The checkered past of Burberry’s perfect plaid


As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature trench coats in the front window. The display was a bit on the plain side (khaki is just khaki), so she decided to add some panache by turning up the coat's hem, revealing the signature black, red and camel plaid—the "house check," as it's known—of the lining.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in