Instagram's CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them

Kevin Systrom on the future of his platform


Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of them younger than 35 years old. Instagram has become an obsession for celebrities and brands, and it is yet another channel for aspiring social media stars to find an audience.

The company announced its big user milestone this week, and Systrom (Adweek's Hot List Digital Executive of the Year) recently agreed to answer a few questions, via email, about the future of the photo- and video-sharing app, owned by Facebook.

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