Facebook Trends Beauty and Food Marketers Need to See Before Crafting Their Next Offers
Performance Marketing
Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network.
This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve
Brand Marketing
Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York
These Direct-to-Consumer Brands Are Disrupting the Beauty Industry
Brand Marketing
Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still [...]
Older Women Tell Younger Ones How to Live a Life Without Regret in Lovely Skincare Ad
Creativity
Sanctuary Spa, a skincare brand in the U.K., conducted a survey that found a disturbing 40 percent of women feel ready to burn out at any moment. Maybe it's because [...]
Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off This Actress’s Face
Creativity
Here's a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a [...]
This French Beauty Brand Wants Women to Be Comfortable With Their Flaws
Brand Marketing
For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain [...]