Amobee Brand Intelligence

Here Are 9 Intriguing Stats That Show the Digital Impact of Pope Francis’ U.S. Visit

There have been nearly 1.8 million tweets about Pope Francis in the last day, according to digital advertising player and data specialist Amobee Brand Intelligence.

Here’s the Incredible Social Buzz Arby’s Has Created Around Jon Stewart’s Departure

Sometimes it pays to laugh at yourself.

Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz

Doritos may have been the most dedicated marketer for Syfy's Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and TV spots during it. According to Amobee Brand Intelligence, the chip fared pretty well, finishing fifth among the show's top nine brands when it came to cross-Web consumption among digital viewers.

Amazon’s Brand Takes a Hit on Social Media During #PrimeDay

Social media sentiments around Amazon took a noticeable turn for the worse during the first 13 hours of Prime Day, which has the e-commerce site offering a slew of deals to celebrate its 20th birthday.

The Brand That Scored the Most Digital Attention at Wimbledon Wasn’t Even a Sponsor

If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup—the classic Wimbledon cocktail made with Pimm's, lemonade, mint, fruit and cucumber—while you watched Novak Djokovic and Serena Williams win big. 

12 Intriguing Digital Marketing Stats From the Past Week

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across:

8 Stats That Show the Branding Impact of Nathan’s Famous Hot Dog Eating Contest

Few brands do as well as Nathan's Famous on the Fourth of July thanks to its ESPN-televised hot dog eating contest in Coney Island in Brooklyn, N.Y.

Harriet Tubman Is Clearly the Internet’s First Choice to Be on the $10 Bill

Word came down Wednesday that the Treasury planned to replace Alexander Hamilton as the main image on the $10 bill with an important American female. The move commemorates the upcoming 100-year anniversary of women getting the right to vote in 2020, when the

Infographic: a Historical and Data-Driven Look at Will Ferrell’s Branding Genius

Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic Kevin Hart.

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut.