The Brand That Scored the Most Digital Attention at Wimbledon Wasn’t Even a Sponsor

Pimm's charms way to top

If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup—the classic Wimbledon cocktail made with Pimm's, lemonade, mint, fruit and cucumber—while you watched Novak Djokovic and Serena Williams win big. 

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.