Infographic: a Historical and Data-Driven Look at Will Ferrell’s Branding Genius

'Ferrellvertising' is a pretty big deal

Headshot of Christopher Heine

Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic Kevin Hart.

But perhaps Ferrell should also be recognized for his memorable moments with brands—even the occasions when he wasn't getting paid, such as his Little Debbie bit during the Tonight Show with Jimmy Fallon on March 18.

Amobee Brand Intelligence delved into the social media stats and numbers from 600,000 digital publishing sites around Ferrell's impact on Little Debbie. After his Fallon performance, viewer consumption of conversations around the brand quickly spiked 1,727 percent.

The Foster City, Calif.-based data company then created an infographic that does a great job of telling the story around what it calls "Ferrellvertising," historically depicting the actor's work for marketers from Wonder Bread (Talladega Nights) to Milwaukee's Best to Dodge Durango.

Take a look.

@Chris_Heine Christopher Heine is a New York-based editor and writer.