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Few brands do as well as Nathan's Famous on the Fourth of July thanks to its ESPN-televised hot dog eating contest in Coney Island in Brooklyn, N.Y. What's particularly interesting, though, is how the hot-dog marketer clearly leans on the holiday in terms of generating online chatter.
According to Amobee Brand Intelligence, 73 percent of the Jericho, N.Y.-based company's digital consumption—a metric determined by the number of brand mentions across 600,000 Web and social sites—last year occurred around July 4.
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