8 Stats That Show the Branding Impact of Nathan’s Famous Hot Dog Eating Contest

A July Fourth tradition

Few brands do as well as Nathan's Famous on the Fourth of July thanks to its ESPN-televised hot dog eating contest in Coney Island in Brooklyn, N.Y. What's particularly interesting, though, is how the hot-dog marketer clearly leans on the holiday in terms of generating online chatter. 

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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