8 Stats That Show the Branding Impact of Nathan's Famous Hot Dog Eating Contest

A July Fourth tradition


Few brands do as well as Nathan's Famous on the Fourth of July thanks to its ESPN-televised hot dog eating contest in Coney Island in Brooklyn, N.Y. What's particularly interesting, though, is how the hot-dog marketer clearly leans on the holiday in terms of generating online chatter. 

According to Amobee Brand Intelligence, 73 percent of the Jericho, N.Y.-based company's digital consumption—a metric determined by the number of brand mentions across 600,000 Web and social sites—last year occurred around July 4.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in