Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell
Performance Marketing
While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and [...]
The Rise and Fall of the World’s Most Hated Clothing Brand
Brand Marketing
You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in [...]
Conservative Christian Activists Have Some Major Brands in Their Sights
Brand Marketing
Not every brand, it appears, will get through the pearly gates.
Abercrombie & Fitch Covers ‘What Does the Fox Say?’ in Mind-Blowing Parody
Creativity
Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and [...]
Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won’t Remember Anyway
Creativity
Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the [...]
Embattled Abercrombie CEO Backpedals on Exclusionary Comments
Brand Marketing
After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S.