Brand Marketing

7 Times CEOs Said Really Dumb, Customer-Alienating Things

By Robert Klara

June 15, 2015

When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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