Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell

Platforms like Facebook and Pinterest make up 1.5 percent of purchases

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. But a new study might change their minds.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.