Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in the stores, bags and ads of Abercrombie & Fitch.
Ah yes, the mere mention of the store’s name is enough, isn’t it? Lots of fashion brands use sex to sell clothes, but only Abercrombie pushed the all-American college kid into the orgy pit.