The Rise and Fall of the World's Most Hated Clothing Brand

From buffalo checks to oral sex, the weird story of Abercrombie & Fitch

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You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in the stores, bags and ads of Abercrombie & Fitch.

Photo: Nick Ferrari; Model: Zachary Hancock

Ah yes, the mere mention of the store’s name is enough, isn’t it? Lots of fashion brands use sex to sell clothes, but only Abercrombie pushed the all-American college kid into the orgy pit.

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