Big Brands Are Already Targeting Their Competitors With Apple Search Ads
Performance Marketing
When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and [...]
These Are the Big Brands Advertising on Apple’s New Music Service
Performance Marketing
McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30.
Here’s Why TLC Isn’t Talking About the Duggars
More than 19 days and counting. That's how long it's been (at press time) since TLC has publicly commented on the child molestation controversy that has enveloped the network and [...]
The Duggars’ TLC Future Increasingly in Doubt as Advertisers Flee
If TLC thought that the long Memorial Day holiday would make audiences—or advertisers—forget about its latest reality-show molestation controversy, then the network misjudged the severity of the situation almost as [...]
Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Performance Marketing
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.
This Year’s 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing
Performance Marketing
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted [...]