For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's annual Countdown to Christmas, which features 55 straight days of round-the-clock holiday programming and more than 1,300 hours of content, has been going strong since Halloween.