CMO of Booking.com Playing in the 12%, The World is Waiting For You
Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is [...]
Don’t Ignore Baby Boomers
Performance Marketing
Quick quiz: Which generation is huge in size, interested in experiences, loves to travel, owns digital devices and is active in social media? Millennials? No, it’s actually Baby Boomers. Surprised? [...]
‘Travel’ Is a Terrible Thing to Market
Performance Marketing
The oft-used statement "I like to travel" is generally a lie. The act of traveling sucks. But the places you're going and the experiences you're going to have are magic. [...]
Hostel Marketing 101: 4 Tips for Success
Performance Marketing
I love to travel, so the opportunity to work on more travel and hospitality-specific marketing content has been a real treat. One thing I have not done yet, however, is [...]
Expedia’s New VR Film Takes You on a Scenic Railroad Journey in Norway
Performance Marketing
If you've been wanting to take a trip to Norway, Expedia has a new 360-degree virtual reality film that may inspire you to book a flight—and then book a train [...]
Learn to Fly Without a Pilot’s License
Performance Marketing
The savvy traveler of the 21st century expects more of everything when planning trips, from the booking experience to the transportation options, from the destination to dining. The overall experience [...]
Who’s the Face of Your Brand?
Performance Marketing
I recently returned from a multi-city business trip that included a stay in Canada. Unlike the “old days” when I called my travel agent and provided key dates/cities, it’s all [...]
Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies
Brand Marketing
It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki [...]
Creative Cage Match: Travel Edition
Performance Marketing
The weather is getting warmer, the days are getting longer ... and vacation is on my mind. Luckily, I have a trip planned for June to trek off to the [...]
Put Away the Selfie Stick and Live Like a Local, Urges Airbnb’s New Campaign
Brand Marketing
Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf.