CMO Moves

CMO of Booking.com Playing in the 12%, The World is Waiting For You

By Nadine Dietz

November 5, 2020

Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is because only 12% of your brain is consciously available, leaving 88% subconsciously available and triggered by moments.

Nadine Dietz

Nadine is the Chief Marketing and Strategy Officer of VRM and The ARIA Network. She currently serves as a Strategic Advisor to Adweek, as well as the co-chair of the Sustainability Council.

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