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It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki to check out the brand's experiential activation at the renowned culinary event.
It is a year of firsts for Giorgi, the former global head of advertising for Airbnb as well as his Miami-based company. A veteran of agency CP+B, where he worked on accounts like Volkswagen and Jose Cuervo, Giorgi joined the Royal Caribbean-owned brand in April as its first CMO.
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