Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
Brand Marketing
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market [...]
Facetime: Magazines, Networks and Fashion Wrap Up the Summer
Brand Marketing
Oprah Winfrey celebrates her network’s newest documentary with Arianna Huffington, and Tommy Hilfiger goes to Macy’s to celebrate his brand. Here's a snapshot of the week's events:
The 100 Most Influential Leaders in Marketing, Media and Tech
Brand Marketing
With 28 Shows Left for Letterman, a Star-Studded Guest Lineup is Planned
David Letterman is getting a star-studded send-off in his last month as host of CBS' Late Show.
Why Volvo Wants You Tweeting During Its Competitors’ Super Bowl Ads
Brand Marketing
Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit.
NBC Snows Over Rivals in First Night of Winter Olympics
NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49.