Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth, consumer reach and affinity, market performance, standing among rivals, employees overseen, key acquisitions and partnerships, and industry accolades and media buzz. Agency chieftains, tech titans, media execs and the CEOs of top brand marketers populate the universe we cover day to day—and the top of the top are represented here.
