Total Beauty Offers $10,000 to Charity After Mixing Up Black Stars on Race-Fueled Oscars Night

Whoopi-Oprah flub was so bad, some claimed trolling

Headshot of David Griner

There's never a good time for a beauty site to publicly mix up two of Hollywood's top black celebrities, but last night's Oscars was an especially poor moment.

Amid an evening largely defined by frequent racial-inequality discussion, both on stage and online, a site called Total Beauty tweeted an image of Whoopi Goldberg with the caption, "We had no idea Oprah was tatted, and we love it."

Promptly mocked and parodied for the flub, the site deleted its tweet (along with a later post that confused Good Morning America's Lara Spencer for Brazilian singer Claudia Leitte) and posted an apology:

The mistake was so baffling and instantly viral, many wondered if the beauty site was intentionally trolling those following the Oscars and its related race debates.

Early this morning, Total Beauty used the #ThatsNotOprah hashtag created by its critics to announce it would donate $10,000 to a charity favored by the two stars (though it's unclear if they mean $5,000 for each or that Oprah and Whoopi must agree on one charity).

Oprah's response to the original mixup tweet was captured in the form of an Instagram reaction pic by her closest friend, Gayle King:

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."