KitKat Posted the Perfect Tweet in Response to One Direction Taking a Break
Creativity
One Direction is going on hiatus beginning in March, and they apparently can't wait. Because this is Super-Bowl-blackout-level news, just waiting in the wings for an Oreo to own it, KitKat seized [...]
The Top 20 Tumblr Ads of the Year
Performance Marketing
When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads [...]
One Direction Unveils Best Kik Campaign Ever
Performance Marketing
One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on [...]
YouTube Awards Provides Subscriber Boost—for Some Acts
Performance Marketing
Eminem and Taylor Swift were big winners at last night's YouTube Music Awards. Curiously, so were One Direction and PewDiePie—even though neither act was part of the show.
VEVO Reports 44 Billion Views During the 1st Half of 2013
Performance Marketing
VEVO celebrated a number of records this year, including a 24-hour viewership benchmark for Miley Cyrus (10.7 million in a 24-hour period for the “We Can’t Stop” video) that was [...]
Information Diet: Kenny Mayne
Performance Marketing
Age 53 Accomplishments Host of Kenny Mayne's Wider World of Sports on ESPN.com; weekly contributor to Sunday NFL Countdown Base Seattle