If You Can Sit Through This 7-Minute One Direction Perfume Ad, You're a Better Tween Than I

All about That Moment

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They pout, they preen, they shill. And more than likely, they score.

The members of One Direction, boy band and global merchandising phenomenon, star in a new video that's not a total goof (not intentionally anyway) despite the presence of a fussy photographer named "Girolle." The short film, with its photo-shoot setup, hypes the singers' second perfume, called That Moment.

Not a card-carrying member of the 1D fan club? Then watching the vignette might be as painful as gargling a cucumber and cedarwood-scented cologne.

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