Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data
Performance Marketing
Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million [...]
Here Are the 11 Olympic Sports That Viewers Are Most Excited About Watching
If you wanted to watch every Olympic event being carried across the NBC universe, it would take 281 days. That's because the networks and digital platforms of NBCUniversal are carrying [...]
Mindshare Wins Glass Lion for Creating India’s First Transgender Pop Band
Brand Marketing
In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop [...]
Heineken Launches Global Search to Find a Second Media Agency
Brand Marketing
Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest [...]
Carat USA’s Chief Client Officer Is Taking on the Job of President, Too
Brand Marketing
Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer.
Infographic: What Consumers Are Really Looking for in a Wired Home
Brand Marketing
The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in [...]