Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data

Via DataSift's new deal with the network

Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million users. San Francisco-based DataSift's clients already using the program—called LinkedIn Engagement Insights—include Publicis Media, WPP-owned Mindshare and Dentsu Aegis Network's insights platform Motley, as they'll look to leverage the data to help business-to-business clients drive sales.