WWTT? Bud Light Won’t Give Up the ‘Corn Syrup’ Bit
Performance Marketing
The "Corn War" has been going on since the Super Bowl, when Bud Light used its very expensive air time during the Big Game to call out its competition for [...]
Famed Adman Bill Backer, Best-Known for Coca-Cola’s ‘Hilltop,’ Dies
Brand Marketing
Bill Backer, the ad giant behind the world's most famous ad, Coca-Cola's "Hilltop," which had a prominent role in the finale of Mad Men, died on Friday. He was 89.
180LA Wins Miller Lite Creative Account Without a Review
Brand Marketing
Less than two years after choosing TBWA\Chiat\Day, Los Angeles, as lead creative agency for the best-selling Miller Lite brand, parent company MillerCoors has tapped the agency's sister shop 180LA for [...]
Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters
Creativity
Here's a fun Christmas stunt from Miller Lite. Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of New York's Times Square.
These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment
Brand Marketing
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has [...]
Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram
Performance Marketing
Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite [...]