Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer

This beer's got your back

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who says service is dead? 

Because each kickback is so different, the best thing to do is run through them, and Miller Lite's done us the service of encapsulating a handful in a series of videos. Get in the zone with this roundup video from Digitas, which sums various perks up at whiplash speed: 

Now onto the fun stuff.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in