Here’s How an Agency Can Make Its Staff Performance Reviews Less Arbitrary
Agencies
Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to [...]
MediaVest Ends the Year With a Shot of Jack Daniels
Brand Marketing
A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman, [...]
Mediabrands’ Initiative Unit Is Shuffling Its Top Managers
Brand Marketing
Mediabrands' Initiative unit is making top management changes, the first since Jim Elms became global CEO and Peter Mears became North American CEO last February.
Why Media Agency Executives Should Act Like Movie Producers
Brand Marketing
The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues [...]
As the Definition of a Media Agency Changes, MEC Hires a Talent Chief
Brand Marketing
The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative [...]
Claudine Cheever Crosses Over to a Media Shop
Brand Marketing
Yet another creative agency leader has crossed over to a media shop.