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In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role.
Kinsela has named iProspect's Rolf Olsen to succeed Bob Ivins as chief data officer, a North American role that was new in 2013 when Ivins came aboard and has become central to the agency's push to be a leader in real-time adaptive marketing. During that time, the number of staffers who focus on analytics has grown from 55 to 70.
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