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Yet another creative agency leader has crossed over to a media shop.
Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein & Partners, McCann Erickson and most recently, Saatchi & Saatchi, has joined MediaVest as managing director of strategy and design for North America.
The position is new and focused on communications planning and content development, according to Richard Hartell, president of human experience strategy for North America.
"The role is needed because we're committed to having people here [who are] really in touch with what consumers are doing today," Hartell said.
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