One of Retail’s Most Recognizable Logos and the Minneapolis PR Man Who Created It
Brand Marketing
Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess [...]
Instagram’s New Logo Is a Travesty. Can We Change It Back? Please?
Brand Marketing
Instagram unveiled a new logo Wednesday, and it may well go down as one of the biggest design fails of the year.
This Brand’s Amazing New Logo Responds to Voice and Looks Different to Each Person
Creativity
Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different [...]
7 Keys to Creating a Brand Logo That Works Absolutely Everywhere
Brand Marketing
A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos. [...]
Could You Draw Brand Logos From Memory? We Asked People in Times Square to Give It a Shot
Many of the world's most recognizable brands have the world's most recognizable logos. And a successful visual identity of a brand can, even without showing the brand name, make consumers [...]
Does Best Western’s New Logo Approach Accomplish Its Goal of Freshening the Brand?
Brand Marketing
Best Western International is checking out, and Best Western Hotels & Resorts is checking in. Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than [...]