Brand Marketing

Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Designers applaud the idea, but not necessarily the result

Headshot of David Gianatasio
By David Gianatasio

October 6, 2015

Best Western International is checking out, and Best Western Hotels & Resorts is checking in.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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