Brand Marketing

Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Designers applaud the idea, but not necessarily the result

Headshot of David Gianatasio
By David Gianatasio

October 6, 2015

Best Western International is checking out, and Best Western Hotels & Resorts is checking in.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Recommended articles
Related Articles

Brand Marketing

Zachary Quinto and Claire Danes Read From Classic Books in Audible’s Politically Charged Ads

By David Gianatasio

Brand Marketing

McDonald’s Yanks America’s Chain in Goofy British Ads for USA Burgers

By David Gianatasio

Brand Marketing

Kids Dreamed Up a Dozen Stunts That WestJet Then Livestreamed for Its Christmas Campaign

By David Gianatasio

Brand Marketing

In the Vein of Schoolhouse Rock, a Brand Made This Catchy Ode to ‘Overlooked Inventors’

By David Gianatasio

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


How to Use Video at Every Stage of the Customer Journey


Connected TV Enables Effective Audience-First Advertising


Subscriber Onboarding and Engagement Done Right

You Might Like


The Renaissance of Contextual Targeting

By Oracle Advertising


The Metaverse Explained

By Dept


Can the Digital Ad Experience Be Saved?

By Viant


How Data Collaboration Opens a World of Possibilities for Marketers

By Maureen Noonan