AdFreak

This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person

Oi's latest branding innovation

By Tim Nudd

April 20, 2016

Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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