Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph
Brand Marketing
The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too.
How the Build-Your-Own Meal Craze Is Reshaping Restaurants
Brand Marketing
As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.
This Startup Delivers Athletic Entertainers That Millennials Love
Performance Marketing
Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell.
Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years
Brand Marketing
Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision.
Samsung’s 6 Greatest Marketing Moments on Todd Pendleton’s Watch
Brand Marketing
Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly [...]
Check Out This Week’s 10 Must-See Digital Marketing Stats
Performance Marketing
Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out [...]