Convergent TV

As NBA Moves Into Prime Time, ABC Hopes to Turn Sleepy Saturday Night Into a Slam Dunk

Get ready to see basketball every night of the week

Headshot of Tim Baysinger
By Tim Baysinger

January 22, 2016

Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Tim Baysinger

Tim Baysinger

Recommended articles
Related Articles
Convergent TV

Nielsen Names David Kenny as New CEO Following Mitch Barns’ Retirementicon-image

By Sara Jerde

Convergent TV

Hulu Celebrates ‘Huluween’ With a Spooky New Activation and Short-Form Horror Seriesicon-image

By Jason Lynch

Convergent TV

Viewers No Longer Need a Cable Subscription to Stream Epixicon-image

By Jason Lynch

Convergent TV

You Still Can’t Stream These 12 Classic TV Showsicon-image

By Brittany King

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount