Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision.
W+K, a Coca-Cola roster shop that already works on Coke and Powerade, becomes the fourth agency in three years to handle the brand domestically. Sprite's media spending totaled nearly $14 million last year, up from just $7 million in 2013, according to Kantar Media.
The shift came after a pitch that also involved R/GA (another Coca-Cola roster shop) and the incumbent, Translation, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in