These 6 Great CPG Commercials Were the Whole Package
Brand Marketing
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and [...]
Tired of Tradition, Honey Maid’s Marketing Chief Chose to Put the Spotlight on Modern Families
Brand Marketing
It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or [...]
Brand Genius 2015: Meet the Year’s Top Crop of Marketing Masterminds
Brand Marketing
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a [...]
Honey Maid’s Latest Wholesome Family Features a Disabled Aunt and Her Niece
Creativity
Honey Maid's campaign featuring inclusive depictions of American families moves forward today with a spot showing a disabled aunt and her niece making apple and cheddar melts together on their [...]
Ad of the Day: Honey Maid Celebrates Fourth of July With an Immigrant Family’s Story
Brand Marketing
It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores [...]
Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO
Brand Marketing
With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples.