Google Tested 3 Versions of This Honey Maid Ad to See Which Worked Best Online

How a :15, a :30 and a 2:17 compare in boosting certain metrics

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It's a fundamental choice for online video marketers: Should you hit viewers with a quick, memorable pitch that's (hopefully) less skippable? Or should you engage them with longer-form content that's more captivating but runs the risk of being tuned out?

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