Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

Bank follows the trail Honey Maid blazed a year ago

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With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples.

A year after Droga5 featured a male couple with a baby in an ad for Honey Maid, the second largest U.S. bank by number of branches depicts two women practicing sign language before they meet the deaf girl they plan to adopt.

It's unclear at the beginning of the ad why the women, individually, are learning how to sign.

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