Thankful for Being ‘Reasonable’ With Data-Driven Marketing
Performance Marketing
Marketers were given an early Thanksgiving: a recognition by the Federal Trade Commission that “data” is indeed the fuel of the digital economy, and that most consumers are pragmatic toward [...]
FTC Slams Lord & Taylor for Not Disclosing Paid Social Posts and Native Ads
Brand Marketing
The Federal Trade Commission's decision to crack down on Lord & Taylor today for failing to reveal its relationships with paid promoters may change native ads and influencer-driven social media [...]
Publishers & Advertisers Must Regulate Native Ads — Or Else Be Stifled by FTC
In recent weeks, the Federal Trade Commission issued a new set of guidelines for native advertising that has publishers and advertisers alike stirring. One thing that’s important to keep in [...]
Here’s How to Avoid FTC Scrutiny of Your Clients’ Native Ads
Brand Marketing
The Federal Trade Commission has new guidelines for native ads—and a new commitment to cracking down on violators, which could include brands, agencies or others involved with creating branded content.
Advocacy Groups Lambast Big Brands and YouTube for Junk Food Ads Aimed at Kids
Performance Marketing
A pair of advocacy groups today took YouTube and major brands to task for junk-food videos allegedly appearing on the YouTube Kids smartphone app, asking the Federal Trade Commission to [...]
‘Unboxing’ YouTube Marketers Are Accused of Tricking Kids
Performance Marketing
The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the [...]